A brand
well done.

Folk is a Midwest branding and design studio. A small team of dedicated thinkers who launch, refine and reimagine brands.

View Our Work

Creating a Distinct Look
for Gourmet Popcorn
Dundee Popcorn

Elevating a
Program Identity
ASCEND

Bringing the Details to Life
Baxter Auto

Celebrating 75 Years of
Improving Life
Valmont

A Bright New Look
for a Bright Future
Kind Habits

Elevating a Home
Technology Brand
Sennsa

Capturing the True Spirit
of a City
City of St. Paul

Branding a New
Breakfast Restaurant
Lula B's

Creating a Fun Brand
Around Kick-Ass Tacos
BOMB TACO

Evolving a Collegiate Brand
Clarkson College
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Our capabilities.

Brand Strategy

Brand Assessment
Brand Positioning
Naming
Brand Architecture
Voice & Tone

Brand Design

Logo Design
Brand Refinement
Illustration
Custom Typography
Brand Guidelines

Brand Expression

Web Design
Stationery Design
Packaging Design
Environmental Design
Branded Apparel

Brand Communication

Ad Campaigns
Collateral Design
Trade Show Graphics
Video & Animation
Social Media Graphics