Create a brand with impact.

Make it undeniable.

Remember the last time you chose one product over another, simply because of its packaging design? Or when a clever bit of copywriting made you smile? These moments, the feelings are real—and they’re at the heart of what we do.

We’re Folk. We combine consumer insight and creativity to craft memorable branding and designs for businesses that want to stand out.

Kind Habits

A bright new look for a bright future.

Audi omaha

Making an impact for an elite brand.

Clarkson college

Evolving a collegiate brand.

city of st. paul

Capturing the true spirit of a city.

a brand strategy & design studio in omaha, nebraska

what we do

Brand Strategy

Brand Assessment
Brand Positioning
Voice & Tone Development
Brand Architecture

Brand Design

Logo Design
Brand Guidelines
Illustration & Iconography
Brand Refinement

Graphic Design

Stationery Design
Menu Design
Packaging Design
Environmental Design
Website Design

news & insights

Folk Lore: Crafting an Impactful Brand Strategy

COVID-19: Brand communication tips for an unprecedented time

how can we help you?