During our research phase, we found that the growth is due to the strong leadership team and tight-knit community who have worked together for years to ensure their city has access to big city amenities and top-notch education and health care—without losing sight of their commitment to their small-town values. All this, in combination with the City’s proximity to Central Nebraska’s urban hub—Grand Island—make it an appealing place to raise a family and do business. We developed a strategy that would highlight these advantages; one that could rally together existing members of the community, as well as draw interest from visitors, prospective residents and businesses.