Creating a Fun Brand Around Kick-Ass Tacos:
Bomb Taco Branding
Creating a Fun Brand
Around Kick-Ass Tacos:
Bomb Taco Branding
Project Overview
A new taco restaurant in Papillion, NE needed an identity to build upon. A brand to communicate good food and lots of fun. We created the Bomb Taco branding to do just that, using bright colors, lots of energy, and a taco-delivering mascot.
Work Included
- Logo Design
- Brand Guidelines
- Pattern Design
- Illustration
We started by designing a bold, electric logo. One that’s almost impossible to ignore. But we added a friendly touch, incorporating an approachable mascot into the identity.
The mascot would be illustrated to carry the restaurant’s primary offerings—kick-ass tacos and drinks.
Bright colors became a thread throughout the Bomb Taco branding. We incorporated them into a pattern, based off of the donkey’s serape, and implemented the colors across all brand elements.
