Creating a Fun Brand Around Kick-Ass Tacos:

Bomb Taco Branding

Creating a Fun Brand
Around Kick-Ass Tacos:

Bomb Taco Branding

Project Overview

A new taco restaurant in Papillion, NE needed an identity to build upon. A brand to communicate good food and lots of fun. We created the Bomb Taco branding to do just that, using bright colors, lots of energy, and a taco-delivering mascot.

Work Included

  • Logo Design
  • Brand Guidelines
  • Pattern Design
  • Illustration

We started by designing a bold, electric logo. One that’s almost impossible to ignore. But we added a friendly touch, incorporating an approachable mascot into the identity. 

Bomb Taco Branding: Donkey Logo

The mascot would be illustrated to carry the restaurant’s primary offerings—kick-ass tacos and drinks. 

Bright colors became a thread throughout the Bomb Taco branding. We incorporated them into a pattern, based off of the donkey’s serape, and implemented the colors across all brand elements.

Bomb Taco Branding: Background Pattern
Bomb Taco Branding: Coaster Designs
Bomb Taco Branding: To-Go Bags
Bomb Taco Branding: Poster Graphics

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