Branding a New Breakfast Spot:
Lula B's Branding
Branding a
New Breakfast Spot
Lula B's Branding
Project Overview
Lula B’s, a new restaurant concept in Downtown Omaha, needed a brand to build around. We developed a playfully modern identity to increase awareness and stick in the minds of restaurant-seekers.
Work Included
- Logo Design
- Brand Guidelines
- Copywriting
- Signage
- Social Media Graphics
The Lula B’s concept centers around breakfast and brunch—but also a variety of fun cocktails and beverages. As we conceptualized designs for the identity, we were drawn to a simple solution within the brand’s name. We bolded the “B” of Lula B’s to reinforce the restaurant’s main offerings: “Breakfast, Brunch & Bar.”
We built a brand palette with a variety of optimistic colors—ones symbolic of a bright, sunny morning. And we used layered type in layouts to represent a multitude of offerings at the restaurant.
The elements all came together to form a colorful and energetic brand design system—one with enough variety to be used for a variety of communications needs.
Clever headlines added another dimension to the brand—helping to communicate good times and good food in a fun atmosphere.
