Elevating a Program Identity:
ASCEND Branding
Elevating a Program Identity:
ASCEND Branding
Project Overview
Valmont, an international manufacturer of vital infrastructure and agricultural equipment, looked to brand its drone certification program. We developed a visual identity to give the program an established, modern look.
Work Included
- Logo Design + Identity System
- Brand Guidelines
- Certification Design
- Apparel Design
We created an identity design complementary to the program name, crafting a customized wordmark that included a upward arrow, symbolizing ascent.
The identity was expressed across drone pilot apparel, including vests, helmets and patches.
We also designed a set of patches, symbolic of the three certification levels offered through the ASCEND program.
