Preparing a Do-Good Brand for Launch:
Boldly Go Philanthropy Branding
Preparing a Do-Good Brand for Launch:
Boldly Go Philanthropy Branding
Project Overview
Boldly Go, a startup philanthropic consulting firm, was founded to bring bold and innovative solutions to individuals, businesses and non-profits who aspire to see real impact in their giving. We crafted the Boldly Go Philanthropy branding to match the energy and urgency of their mission.
Our Services
- Logo Design
- Brand Guidelines
- Stationery Design
- Collateral Design
- Brand Illustration
It was imperative that we strike the right tone in order to resonate with Boldly Go’s target audience. So we defined four key attributes, reflective of the brand personality, that would drive the voice and look of the brand through color, typography, messaging and imagery.
The logo was designed to be bold and communicate a sense of movement—to complement the name as well as the organization’s desire to move forward and create change.
We defined a brand color palette inspired by Boldly Go’s explorer mentality; and a set of typefaces that would allow the brand to communicate boldly when necessary, but be approachable as well.
Pine
Green
Teal
Coral
Lime
Charcoal
Grey
A set of custom illustrations added to the brand’s distinct look.
The branding was expressed across a variety of applications, including business stationery, collateral, promotional materials and swag items.
“Folk took the time to fully understand us and our business and they asked sharp questions that made us think deeply about who we are and how we want to be perceived by potential clients and partners. When they presented their recommendations to us, we were struck by how their work was so visually distinctive and so strongly aligned to the look and feel to which we aspired.”
Jeff Kutash
Co-Founder and Managing Partner
Boldly Go Philanthropy