Preparing a Do-Good Brand for Launch:

Boldly Go Philanthropy Branding

Preparing a Do-Good Brand for Launch:

Boldly Go Philanthropy Branding

Project Overview

Boldly Go, a startup philanthropic consulting firm, was founded to bring bold and innovative solutions to individuals, businesses and non-profits who aspire to see real impact in their giving. We crafted the Boldly Go Philanthropy branding to match the energy and urgency of their mission.

Our Services

  • Logo Design
  • Brand Guidelines
  • Stationery Design
  • Collateral Design
  • Brand Illustration

It was imperative that we strike the right tone in order to resonate with Boldly Go’s target audience. So we defined four key attributes, reflective of the brand personality, that would drive the voice and look of the brand through color, typography, messaging and imagery.

Boldly Go Visual Language

The logo was designed to be bold and communicate a sense of movement—to complement the name as well as the organization’s desire to move forward and create change.

Boldly Go Branding - Logo Design
Boldly Go Branding Custom Lettering
Boldly Go Logo on Green Background

We defined a brand color palette inspired by Boldly Go’s explorer mentality; and a set of typefaces that would allow the brand to communicate boldly when necessary, but be approachable as well.








A set of custom illustrations added to the brand’s distinct look.

The branding was expressed across a variety of applications, including business stationery, collateral, promotional materials and swag items.

Boldly Go Branding - Business Card
Boldly Go Branding Business Card
Boldly Go Branding - Notebooks
Boldly Go Branding Brochures

“Folk took the time to fully understand us and our business and they asked sharp questions that made us think deeply about who we are and how we want to be perceived by potential clients and partners. When they presented their recommendations to us, we were struck by how their work was so visually distinctive and so strongly aligned to the look and feel to which we aspired.”

Jeff Kutash

Co-Founder and Managing Partner
Boldly Go Philanthropy

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