Evolving a Collegiate Brand:
Clarkson College Design System
Evolving a Collegiate Brand:
Clarkson College Design System
Project Overview
Clarkson College, a private, health care science college in Omaha, was looking to evolve its visual brand. Our challenge was to retain the equity built by years of brand exposure while creating a design system that would embody the progressive spirit of the brand into the future.
Work Included
- Brand Refinement
- Print Design
- Collateral Design
- Digital Ad Layouts
- Photography Retouch
The first step was to step back. We assessed each and every brand element individually to determine what could be refined or redesigned to evolve the brand in a most effective manner.
While the Clarkson logo and color palette would remain untouched, we aimed to inject energy and movement into the design system by simplifying and elevating use of the brand’s angular elements.
By leveraging and evolving the brand’s existing elements, we were able to design a flexible design system to meet the college’s various communication needs—one with enough variety to stay fresh; and one with enough consistency to make it unmistakably Clarkson.
