Evolving a Collegiate Brand:

Clarkson College Design System

Evolving a Collegiate Brand:

Clarkson College Design System

Project Overview

Clarkson College, a private, health care science college in Omaha, was looking to evolve its visual brand. Our challenge was to retain the equity built by years of brand exposure while creating a design system that would embody the progressive spirit of the brand into the future.

Work Included

  • Brand Refinement
  • Print Design
  • Collateral Design
  • Digital Ad Layouts
  • Photography Retouch

The first step was to step back. We assessed each and every brand element individually to determine what could be refined or redesigned to evolve the brand in a most effective manner. 

Clarkson College Design System: Examples of Old Look

While the Clarkson logo and color palette would remain untouched, we aimed to inject energy and movement into the design system by simplifying and elevating use of the brand’s angular elements.

Clarkson College Design System: Layout Grid

By leveraging and evolving the brand’s existing elements, we were able to design a flexible design system to meet the college’s various communication needs—one with enough variety to stay fresh; and one with enough consistency to make it unmistakably Clarkson. 

Clarkson College Design System: Print Designs
Clarkson College Design System: Collateral Designs
Clarkson College Design System: Collateral Design
Clarkson College Design System: Pattern Design
Clarkson College Design System: Brochure Designs
Previous
Next
Clarkson College Design System: Digital Ad Layouts

Additional projects.