The latest news and insights
from Folk.

Folk Wins at the 2022 ADDY Awards
Folk Wins at the 2022 ADDY Awards Silver Medal Award for Lula B’s Folk received a silver award for its work for client Lula B’s at

What Are Archetypes and How To Use Them in Branding
At Folk, we believe the key to making a deeper connection with audiences starts with ensuring the brand is relatable; and for us, archetypes are

What Were We Thinking: Rebranding a City
Our Approach to Rebranding the City of St. Paul: Audience Understanding to Inform Strategy + Design. Community and city rebranding has quickly become one of

Crafting Impactful Brand Strategy
Developing a brand strategy is an integral first step in establishing your identity, but it’s oftentimes overlooked or ignored. And although it may sound overwhelming

COVID-19: Brand Communication Tips for An Unprecedented Time
There’s no denying that this is a challenging time in our history. The Coronavirus is not only wreaking havoc on the health of the world, it is

Crafting your brewery brand: three key things
Maybe you’d like to legitimize your brewing hobby and enter your recipes into competitions. Or maybe you’re ready to turn your home brewery into, well,