Elevating a Home Technology Brand:

Sennsa Branding

Elevating a
Home Technology Brand:

Sennsa Branding

Project Overview

Home Theaters Etc. had outgrown its name and evolved to become one of the region’s leading home technology providers. We developed new branding to better reflect the company’s offering and impact for homeowners.

Work Included

  • Brand Strategy
  • Naming
  • Logo Design + Visual Identity
  • Marketing Materials
  • Fleet Graphics

The first step creating the new identity was to develop a brand strategy and a name. We conducted audience and stakeholder interviews and dived deep into the home technology market, leading to the development of a brand platform focused on the homeowners’ living experience. Technology contributes to that experience—helping to awaken the senses and provide homeowners peace of mind. The new name and visual identity would be a reflection of that.

sennsa branding omaha: before and after logos

The company was rebranded as Sennsa. Its logo was designed to be simplistic, energizing and inspiring—representing technology encompassing a space.

sennsa branding omaha: the sennsa logo design in full color
sennsa branding omaha: sennsa logomark on social media

A vibrant color palette and a set of gradients contributed to the brand’s tech-y and slightly magical feel.

sennsa branding omaha color palette
sennsa branding omaha—sennsa brand gradient #1
Sennsa Branding Omaha—Sennsa Brand Gradient #2

The elements were brought together to form a modern and elevated brand design system that would be implemented across marketing materials, fleet graphics, company swag and more.

sennsa branding omaha - collateral design layouts
sennsa branding omaha: helmet
sennsa branding omaha: fleet vehicle wrap design
sennsa branding omaha: iconography design
sennsa branding omaha: home security signage example

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