Elevating a Home Technology Brand:
Home Technology Brand:
Home Theaters Etc. had outgrown its name and evolved to become one of the region’s leading home technology providers. We developed new branding to better reflect the company’s offering and impact for homeowners.
- Brand Strategy
- Logo Design + Visual Identity
- Marketing Materials
- Fleet Graphics
The company was rebranded as Sennsa. Its logo was designed to be simplistic, energizing and inspiring—representing technology encompassing a space.
A vibrant color palette and a set of gradients contributed to the brand’s tech-y and slightly magical feel.
The elements were brought together to form a modern and elevated brand design system that would be implemented across marketing materials, fleet graphics, company swag and more.