Elevating a Home Technology Brand:
Home Technology Brand:
Home Theaters Etc. had outgrown its name and evolved to become one of the region’s leading home technology providers. We developed new branding to better reflect the company’s offering and impact for homeowners.
- Brand Strategy
- Logo Design + Visual Identity
- Marketing Materials
- Fleet Graphics
The first step creating the new identity was to develop a brand strategy and a name. We conducted audience and stakeholder interviews and dived deep into the home technology market, leading to the development of a brand platform focused on the homeowners’ living experience. Technology contributes to that experience—helping to awaken the senses and provide homeowners peace of mind. The new name and visual identity would be a reflection of that.
The company was rebranded as Sennsa. Its logo was designed to be simplistic, energizing and inspiring—representing technology encompassing a space.
A vibrant color palette and a set of gradients contributed to the brand’s tech-y and slightly magical feel.
The elements were brought together to form a modern and elevated brand design system that would be implemented across marketing materials, fleet graphics, company swag and more.