Evolving a collegiate brand.

CLARKSON COLLEGE design system

Clarkson College, a private, health care science college in Omaha, was looking to evolve its visual brand. Our challenge was to retain the equity built by years of brand exposure while creating a design system that would embody the progressive spirit of the brand into the future.

Strategy

The first step was to step back. We assessed each and every brand element individually to determine what could be refined or redesigned to evolve the brand in a most effective manner. 

Image of Clarkson College's old look.

Approach

We made subtle improvements to simplify and modernize the design system, while the Clarkson College logo and color palette remained untouched.

Before After

Click to see before and after updates.

Brand Design System

By leveraging and evolving the brand’s existing elements, we were able to design a flexible design system to meet the college’s various communication needs—one with enough variety to stay fresh; and one with enough consistency to make it unmistakably Clarkson. 

Image of Clarkson College ads.
Image of Clarkson College collateral with pattern.
Image of Clarkson College graphic design pattern.
Image of Clarkson College brochure design system.
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Image of Clarkson College banner ad designs.

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