It’s easy to think that once your brand is established, everything has been thought through, and the way your brand is communicated should be rather effortless for you to navigate. In reality, ensuring your brand is consistently communicated takes effort. Oftentimes business owners take liberties in language variations, colors and even quality, when it relates to their brand. And unfortunately, the mis-communication of your brand can be as detrimental to your brand as not having one.