Branding news and insights from Folk.

At Folk, we believe the key to making a deeper connection with audiences starts with ensuring the brand is relatable; and for us, archetypes are

Our approach to rebranding the City of St. Paul: Audience understanding to inform strategy + design. Community and city rebranding has quickly become one of

Developing a brand strategy is an integral first step in establishing your identity, but it’s oftentimes overlooked or ignored. And although it may sound overwhelming

There’s no denying that this is a challenging time in our history. The Coronavirus is not only wreaking havoc on the health of the world, it

Maybe you’d like to legitimize your brewing hobby and enter your recipes into competitions. Or maybe you’re ready to turn your home brewery into, well,

Let’s say you have a newly established brand. Great! There’s a lot of work that goes into creating a brand. But it’s only the beginning.