Branding news and insights from Folk.

What Are Archetypes and How To Use Them in Branding
At Folk, we believe the key to making a deeper connection with audiences starts with ensuring the brand is relatable; and for us, archetypes are

What Were We Thinking: Rebranding a City
Our approach to rebranding the City of St. Paul: Audience understanding to inform strategy + design. Community and city rebranding has quickly become one of

Folk Lore: Crafting Impactful Brand Strategy
Developing a brand strategy is an integral first step in establishing your identity, but it’s oftentimes overlooked or ignored. And although it may sound overwhelming

COVID-19: Brand Communication Tips for An Unprecedented Time
There’s no denying that this is a challenging time in our history. The Coronavirus is not only wreaking havoc on the health of the world, it

Crafting your brewery brand: three key things
Maybe you’d like to legitimize your brewing hobby and enter your recipes into competitions. Or maybe you’re ready to turn your home brewery into, well,

The importance of brand consistency
Let’s say you have a newly established brand. Great! There’s a lot of work that goes into creating a brand. But it’s only the beginning.