News alert! Folk brand strategist, Erin Buhrman, was featured in the September 27 edition of Midlands Business Journal. The article discussed keys to branding success.

“A successful brand is one that is authentic to the mission and values of the business,” she said.

Erin also pointed out the importance of comprehensive branding and thinking beyond a logo design.
“While it’s important for most businesses to have a logo, it’s also important to think through messaging strategy, tone of voice and a comprehensive visual identity that will set the tone for all interactions with consumers.”

Read the full article on Page 8 of the September 27 edition of the Midlands Business Journal.

Folk helps small businesses and startups develop brand identities that differentiate from the competition and connect with consumers. Our services include:

• Brand strategy
• Brand design
• Graphic design
• Rebranding