Folk Wins at the 2022 ADDY Awards

Folk Wins at the 2022 ADDY Awards Silver Medal Award for Lula B’s Folk received a silver award for its work for client Lula B’s at the 2022 AAF Nebraska ADDY Awards competition. The award, recognizing the branding and design work for the downtown Omaha breakfast restaurant, was the only one given for the category of […]

What Are Archetypes and How To Use Them in Branding

At Folk, we believe the key to making a deeper connection with audiences starts with ensuring the brand is relatable; and for us, archetypes are the key. What are archetypes? The idea of the archetype has been around for centuries, most commonly in mythology, literature, painting, and even movies. By definition, an archetype is “a […]

What Were We Thinking: Rebranding a City

Our Approach to Rebranding the City of St. Paul: Audience Understanding to Inform Strategy + Design. Community and city rebranding has quickly become one of our favorite types of projects to tackle. While rebranding a city can be very rewarding for everyone involved, it is no small feat. With a variety of audiences and stakeholders […]

Crafting Impactful Brand Strategy

Developing a brand strategy is an integral first step in establishing your identity, but it’s oftentimes overlooked or ignored. And although it may sound overwhelming and out of your comfort zone, it is worth the effort. We’ve developed a few tips to help you get started. Six Tips for Crafting an Impactful Brand Strategy 1. […]

COVID-19: Brand Communication Tips for An Unprecedented Time

There’s no denying that this is a challenging time in our history. The Coronavirus is not only wreaking havoc on the health of the world, it is also financially devastating the businesses and people in our communities. From business closings and company layoffs, to the impact of the declining stock market, very few people are unaffected by […]

Crafting your brewery brand: three key things

Maybe you’d like to legitimize your brewing hobby and enter your recipes into competitions. Or maybe you’re ready to turn your home brewery into, well, a brewery brewery. No matter the case, you’re taking your love of brewing to the next level. And branding can be a big part of that next step. Creating your […]

The importance of brand consistency

Let’s say you have a newly established brand. Great! There’s a lot of work that goes into creating a brand. But it’s only the beginning. Maintaining your brand is as important as establishing it. So, what’s the key to a well-maintained brand? Consistency. A lack of consistency throughout your communication can weaken your brand over […]

Building a brand: thinking beyond the logo design

Many people use “brand” and “logo” synonymously. The terms are related, of course, but not the same thing. When you are starting a business, it’s easy to recognize that you need a logo. But for long-term business success, building a strong brand is crucial, not just a logo. So, what’s the difference? A logo is […]