Building a brand: thinking beyond the logo design

Building a Brand Illustration with Icons

Many people use “brand” and “logo” synonymously. The terms are related, of course, but not the same thing. When you are starting a business, it’s easy to recognize that you need a logo. But for long-term business success, building a strong brand is crucial, not just a logo. So, what’s the difference? A logo is […]

Folk talks branding with Midlands Business Journal

Midlands Business Journal Graphic

News alert! Folk brand strategist, Erin Buhrman, was featured in the September 27 edition of Midlands Business Journal. The article discussed keys to branding success. “A successful brand is one that is authentic to the mission and values of the business,” she said. Erin also pointed out the importance of comprehensive branding and thinking beyond […]